Posted by: Administrator on Feb 6, 2012
Huffington Post published an article this week, highlighting Arktan’s role in bringing innovative, technologically advanced solutions for leading global brands, including Universal Music Group’s (UMG), celebrity music artists.
Brands are facing the challenge of trying to find ways to connect, engage and interact with their fans in today’s fragmented social web landscape, where rules of engagement and social interaction are evolving. In this new landscape, high degree of user interaction and engagement are no longer the exception, but the new norm.
Huffington Post article explains how our customer, Universal Music Group (UMG), representing many global celebrity music artists, has successfully met these challenges with the implementation of Arktan SocialStreams product to transform the artists’ websites into true centers of social engagement for their global fans.
Arktan is proud to be in the forefront of this new “social revolution”. Our innovative products are already turning many brands’ websites and mobile apps into socially engaging destination sites for fans across all industries, and allowing brands to get deeper insights from user engagement on the sites and social media.