Character Chatter by USA Network allows them to actively engage viewers during their TV shows on their own site. By building their own branded experience they keep control of the traffic, customer relationship and monetization. USA Network Character Chatter creates a new, unified view of the global conversation about their shows. By using Arktan LiveBlogging to aggregate multiple data sources in real-time streams, USA Network has created a new and novel experience that attracts users and keeps them coming back for more.

Viewers can visit http://chatter.usanetwork.com/ and join the discussion on some of the most popular shows on American Television such as White Collar, Royal Pains, Fairly Legal, Psych, Burn Notice and WKC Dog Show. Viewers can log in with their preferred Social Network ID and join the conversation wherever they are!

USA Network Character Chatter for Burn Notice, for example, features a “Curated Feed” and an “All” stream. The Curated Feed is a real-time stream of Tweets by the official Burn Notice team. Viewers get to hear the opinions of the official team, learn about special promotions and watch upcoming Burn Notice Show previews. Arktan LiveBlogging unwinds photos and videos, showing them inline with Tweets, making the stream visually engaging and driving user engagement.

The “All” feed is real-time stream of Burn Notice related conversation amongst the viewers. It captures viewers’ Twitter reactions related to Burn Notice and also brings in conversation from the Burn Notice forum. Viewers can also join the conversation right on the page itself using their preferred Social Login!